Wild @ Life

We need to act now, tomorrow is too late.

According to the latest researches, globally, 52% of wildlife has been lost in the past 40 years. In Africa as well, the variety and abundance of wildlife is shrinking fast as human population grows and encroaches on the once wild and pristine landscapes. While illegal hunting (known as “poaching”) still runs rampant despite government crackdowns, the spread of logging and agriculture contributes even more to the decline of many species of large mammals. In addition, many wildlife mammals are left orphaned with bleak chances of rehabilitation.

Earth is most likely experiencing its sixth mass extinction. It has been through five such catastrophes before, but this is the first one in human history — and the first one with human fingerprints.

Supporting sustainable growth and development in Africa through wildlife rescue and rehabilitation and community health

Throughout the world tourism industry, the value of nature-oriented tourism is increasing on all continents, and especially in sub-Saharan Africa. The value of such tourism not only translates as economic benefits but also has a wide-range of diverse ecological and cultural benefits. Wildlife tourism in sub-Saharan Africa is largely supported by Protected Areas (PAs), in which national parks (NP) offer wildlife-viewing in natural habitats. Wildlife tourism also occurs in locations such as game ranches, which are usually privately owned, and communal conservancies, which are community based.

According to the World Travel and Tourism Council, travel and tourism are expected to contribute over 9% to the African region’s GDP over the next decade. Wildlife-viewing tourism offers a wide range of products including nature-based tourism with a wildlife component, visits to locations with good wildlife presence, visits to artificial attractions based on wildlife, habitat-specific tours, animal watching, hunting tours and ecotourism. However in Africa today, most PAs are under threat from humans, caused by growing populations and their increasing need for land and natural resources. Added to that, the rate of species extinctions, and the increasing numbers in orphaned wildlife (in particular Africa’s Big Five), is developing at an alarming rate also largely due to human activities, primarily those driving habitat loss. Given the economic, ecological and cultural significance of wildlife tourism in Africa, there is a need to create a harmonious environment for both wildlife and human beings to coexist and flourish.

The wild@life Foundation will be a unique concept that brings together wildlife preservation and community health under one umbrella. The Foundation’s principle mission is to support wildlife conservation in sub-Saharan Africa through wildlife rehabilitation and release as well as public/community awareness. Its strategy is to create a harmonious environment for both local communities and wildlife species to co-exist and flourish in a sustainable manner.

Goals & Objectives

Nature-based tourism generated USD3.2 billion in 10 out of 14 Southern African Development Community (SADC) countries in 2000/2001. In Kenya, the direct contribution of the global tourism sector (more than three quarters of tourists to Kenya visit parks and reserves) to the GDP was USD1.4billion in 2007. In South Africa, between 2009 and 2012, the total number of tourist visiting parks surpassed 4.5million, an increase of 3.8% from the previous year.

Nature-based tourism generated USD3.2 billion in 10 out of 14 Southern African Development Community (SADC) countries in 2000/2001. In Kenya, the direct contribution of the global tourism sector (more than three quarters of tourists to Kenya visit parks and reserves) to the GDP was USD1.4billion in 2007. In South Africa, between 2009 and 2012, the total number of tourist visiting parks surpassed 4.5million, an increase of 3.8% from the previous year.

By focusing on these aims, the Foundation will inadvertently also be contributing to:

Growth of wildlife tourism – through its core programs, the Foundation will help turn orphaned and rescued wildlife into national assets that can generate ‘tourist dollars’, therefore driving economic growth on the continent.

Local employment and inclusion – the Foundation will create jobs for local communities through direct employment and provision of goods and services. It will also enable them to become key participants in international efforts for wildlife preservation

Protection of endangered wildlife – species diversity is necessary to ensure the planet’s ecosystem resilience. The Foundation will help to support biological diversity upon which families, communities, nations and future generations can depend on

Protection of traditional cultures – The Foundation will be helping local communities to maintain their traditional way of life, and minimize the pressures of modernization

The Founder


Aslihan Gedik


Wild@Life – Founder & CEO


In order to fully appreciate and understand the Foundation’s objectives, it is necessary to first understand the woman behind the foundation. Aslihan Gedik is by profession an Investment Banker in Frankfurt. Her second life – the one that matters for the future of Africa’s wildlife species and the continent’s natural eco system – is what forms the basis of this proposal. An avid animal activist, Gedik has made it her life’s mission to protect the rights of abused, orphaned and endangered animal species. From working with ALERT (African Lion & Environmental Research Trust) on preservation work to rehabilitate the king of beasts to supporting the efforts of the Orangutan Outreach program in Indonesia, as well as protecting elephants and a broad range of primates in Africa, Gedik’s goal is to reinstate the importance of animal wildlife preservation. She has also demonstrated an exceptionally rare and unique ability to interact with wildlife, which has been captured and widely promoted by Turkish Airlines, the national carrier of Gedik’s homeland.

Principally, the Foundation will leverage Gedik’s unique relationship with wild animals. As such, the Foundation aims to own its own wildlife population, which will largely stem from rescued orphaned wildlife. Under the care of the Foundation’s rehabilitation platform, rescued animals will be leased to national parks and game reserves once they are ready to be integrated into the wild. The animals will remain as the Foundation’s core assets and the Foundation will be responsible for ensuring that these animals are well cared for during their natural lifespan.

Aslihan Gedik’s contribution to Animal Kingdom can be outlined as follow:

- Wild@Life – Founder & Chairman
- African Lion environmental Research Trust – Ambassador
- Wildlife Action Group – Partner
- Primate Freedom Project – Board Member
- Gatewaytohell – Founder
- Orangutan Outreach – European Representative
- Anti Vivisection Platform – Founding Member

Aslihan Gedik’s Professional Life can be outlined as follow:

- Oyak Anker Bank GmbH – Deputy General Manager
- Offical Monetary and Financial Institution Forum – Council Member
- British Chamber Of Commerce Germany Rhein Main Region – Board Member
- The Convergence of Nations Book – Chapter Writer (African Foundations)
- Speaker at professional Events